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The

The Beginning

The Beginning

During the early 1980s, company's founder Remo Ben Shushan started locally distributing fresh mushrooms from local growers in Hosen and Me'ona in the north-western Galilee region of Israel, who had previously distributed their produce through an improvised distribution chain of the Tnuva company.
1986-1989

1986-1989

Immediately upon recognizing the field's potential, Remo created a makeshift storehouse in the backyard of his family farm, and started growing, packaging, and distributing fresh produce daily to rural communities in northern Israel, with the help of his Wife, Miri, and select workers. Slowly but surely, this activity expanded to include the wholesale markets of northern and central Israel, small businesses, restaurants, and function halls. The crowning glory was to get some of the market share previously owned by canned mushrooms, and replace it with the real deal, fresh mushrooms – a growing trend around the world.


The

The Early '90s

The 90s saw a gradual expansion in the field of mushroom sales, and the establishment of a small sales operation, including telesales and field sales agents, working "door to door, business to business." This operation proved a great success, and over time, the company's daily distribution array became nation-wide. The company started organized daily delivery to the wholesale markets of Jerusalem, Haifa, Beersheba, and Tel Aviv. Most importantly, the company started delivering its produce to the warehouses of supermarket chains Shufersal and Co-Op Ribua Kahol (currently known as Mega). It also delivered to various other distributers for the daily distribution of produce to restaurants and privately-owned stores.


The

The New Millennium

The 2000s were characterized by the growing pace of Israel retail market. The large supermarket chains Shufersal, Greenberg, Club Market, Ribua Kahol, and Hatzi Hinam started applying a European model for growth and expansion, and opened new heavy discount branches on the outskirts of cities at an intensive and rapid pace. Competition increased and over time, the number of branches grew, and with it grew the need for organized daily distribution of refrigerated produce in a regulated high-quality cold chain. Marina took on the distribution challenge, and between 2004 and 2009, it established a supportive logistics system, advanced growing farms, and a distribution array of around 20 daily distribution routes, incorporating a van sale approach. This array was the first to supply fresh produce to retail and professional destinations (restaurants, function halls, hotels, and supermarkets). This new array was operated alongside a "direct marketing" array, which at the time comprised 3 daily trucks to wholesale clients and logistics centers. Over the years, the expanding company has kept investing in appropriate infrastructure in the field of mushroom farming, and relied on equipment from the best manufacturers and the most up-to-date knowledge in the field, primarily from the Netherlands.
The

The Present and Future

Marina is one of Israel's leading fruit and vegetable growing and distribution companies, specializing in refrigerated distribution to hotels, cafés, restaurants, and supermarket chains. The companies has facilities for creating a mushroom growing bed, mushroom farms, advanced packing houses, and net houses for growing various leafy greens. All the company's facilities have both regular and Mehadrin kosher certifications by Rabbi Efrati and the Jerusalem Rabbinate, promising the produce does not contain insects or worms. The company has around 50 trucks, supplying a variety of over 350 types of produce to over 1,200 sales locations. Daily orders are made through the company's website and a human call center constantly striving to improve the service and sales experience.

We are proud of our achievements over the years, and we continue aspiring to grow, invest, and develop.